Creating an identity for a fitness and wellness brand.
Morgan Richards is a Newcastle based fitness and health trainer who helps her clients take care of every aspect of their bodies; from working out, to eating a balanced diet, to destressing and taking time to reflect. She needed an identity for her fitness brand, Muse Fitness.
A powerful, motivational brand identity.
The outcome presents Muse Fitness as a motivational yet natural and organic brand that goes beyond just helping people exercise better, by actively encouraging them to meet fitness goals and get healthy. A variety of graphic assets were produced for Morgan to use, including business cards, letterheads and flyers. Applying the brand to sports products like bottles and vests has helped make Morgan, and her clients, noticeable in